These dyes are of particular interest in the dyeing and printing of cellulosic fibres, such as Cotton, Linen, Viscose, Cuprammonium and Polynosic rayons.

SHIVITEX `M' Brand Dyes are highly reactive requiring comparatively milder conditions in dye fixation. They are primarily of interest in dyeing at normal room temperature (about 25-35ºC) using Soda Ash or Sodium Bicarbonate.

SHIVITEX `M' Reactive Dyes are applicable to cellulosic textiles by Batch - wise, semi-continuous and Continuous methods in conventional textile machinery like Open-vat, Package, Jet, Jig, Winch and Padding Mangle. The versatility in various application procedures and the availability of a wide range of bright and fast shades are the outstanding features of this class dyestuffs.